The Power of Personal Branding: Why Admins Should Shine Online
By Advice

Let’s talk about personal branding. Yes, you have one whether you’ve thought about it or not, and no, it’s not just about having a good LinkedIn profile pic (though that helps). Your personal brand is how you present yourself to the world, both online and offline, and it’s one of the most powerful tools in your career arsenal.

In our hyper-connected world, the old saying, “It’s not what you know, it’s who you know,” has evolved. Now it’s also about who knows you. Social media platforms like LinkedIn, Instagram, Facebook, and even TikTok play a huge role in shaping how you’re perceived professionally. Employers will Google you! And the impression they get could influence your next big career opportunity.

Why Personal Branding Matters (Yes, Even for Admins)

Let’s face it, as an admin professional, you’re often the face of your exec, team or even company. You’re the first person connect with, the one keeping everything running smoothly, and the glue holding it all together. Your professionalism is already on display in the office, so why not make sure your online presence reflects that too?

And before you say, “But my accounts are private!” – sure, privacy settings help, but having no presence can be just as problematic. In today’s job market, a curated, authentic online brand can speak louder than your resume. It’s like the cherry on top of your already impressive skillset.

Building Your Personal Brand Without Losing Your Personality

Here’s the thing: personal branding isn’t about being fake or overly polished. It’s about showing up as the best, most professional version of yourself while still being you.

Think of it this way: if someone looked you up online, would they find a thoughtful, skilled professional who’s engaged in their field? Or would they find an abandoned Facebook profile from 2012 featuring questionable memes?

An Admin’s Guide to a Standout Online 

Here are my four tips to help with your personal online presence:

  1. Keep It Tasteful
    Just like you’d dress appropriately for the office or an interview, your online presence should reflect your professional side. Keep your profiles updated with relevant skills, achievements, and maybe a sprinkle of personality.
  2. Be Refined
    Avoid anything controversial or unprofessional. Think of your online presence as an extension of your workplace demeanor – professional but approachable.
  3. Stay Clutter-Free
    Nobody likes a messy desk, and the same goes for your social profiles. Review your content regularly and delete or archive anything that doesn’t align with the image you want to project. It’s all about creating a clean, clear narrative about who you are and what you bring to the table.
  4. Be Professional (But Not a Robot)
    Share industry insights, comment on trends, and show off your expertise -but don’t forget to engage authentically. People connect with people, not corporate jargon. A little warmth and humour go a long way.

Let Your Online Brand Work for You

Your personal brand isn’t just about landing your next role – it’s about creating opportunities for the long haul. A strong online presence can showcase not only your skills but also your values, your professional growth, and your ability to represent your company.

So, admins, let’s get out there and own the narrative. Whether you’re looking for your next role or simply leveling up in your current one, your personal brand is a window into your professional life. Make it polished, professional, and uniquely you.

And hey, if your future boss is scrolling through your LinkedIn right now, let them see the savvy, sharp admin they’d be lucky to have. 

Keep shing admins!✨